1,000+ Email Marketing Manager jobs in United States

During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. You will learn the fundamentals and get working knowledge of email marketing.

Research reports by reputable industry sources are another great place to get started. For example, software platform ServiceNow partnered with Instagram creator Corporate.bro to create a skit that promotes its new features. Your email marketing strategy can also benefit from AI personalization. Email marketing targets your audience with promotional, transactional, and informative content.

These email marketing statistics and benchmarks by industry are just the tip of the iceberg when it comes to optimizing campaigns. From campaign performance benchmarks to emerging trends, these insights will empower you to create smarter, more impactful email strategies in 2025. With global email users projected to reach 4.85 billion by 2027, it’s clear this channel isn’t going anywhere. In fact, over 82% of marketers use email, and 73% rank it as the #1 channel for driving results, according to The State of Cross-Channel Marketing 2025 Report. Time and time again, email marketing defies predictions of decline, holding its place as the most relied-upon and effective marketing channel. This tool is powered by AI, so check for mistakes and don't share sensitive or personal information.

Even more than subject lines, calls to action, and copy, email marketing success hinges on reliable email deliverability. Netflix targets users with tailored content based on what they already engage with. Here are some simple email personalization ideas to help increase your open, click-through, and conversion rates. From there Bloomingdale’s can easily create specialized campaigns for contacts in this segment and send them relevant content. This signup form by Bloomingdale’s asks customers to choose the kind of content they’d like to get in their inboxes.

How Mobile Optimization Impacts Email Performance

Double-check that the form works as intended, the thank you page is live, and your offer is delivered as promised. If you’re short on resources, you can even repurpose existing content to create lead magnets. Never buy email email marketing lists — they damage deliverability and violate regulations. Your email marketing goals should align with broader business objectives.

Transactional SMS marketing campaigns

It’s one of the most user-friendly email marketing platforms around. Benchmark Email is a well-established name in email marketing for SMEs. Find the best Constant Contact alternatives or read our full review You can create event invitations, manage registrations, and track attendance. Constant Contact is well-known as one of the first ever email marketing tools. These let you automate segmentation for simple but accurate targeting.

Email marketing types and examples

You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing. At Searchlab.nl, we help businesses get more out of their email marketing. This makes email marketing exceptionally cost-effective, especially when combined with marketing automation. The global email marketing market is growing at 15.8% CAGR, with 4.6 billion daily users expected by 2027.

Modern marketers don’t just ask who clicked, they ask how much each click is worth. These insights form the foundation of actionable email marketing benchmarks 2025. With inbox algorithms evolving, privacy regulations limiting visibility, and AI redefining personalization, traditional metrics no longer define success.

As the name suggests, a newsletter shares news related to your business. During slower periods in the marketing calendar, there may be a few weeks between your promotional campaigns. The CTA represents the specific action you want the reader to take, whether visiting a page on your website or using a coupon to make a purchase. In the long run, a well-designed email marketing strategy drives sales and helps build a community around your brand.

5.0 out of 5 stars (225) 225 total reviews • Free plan available 4.9 out of 5 stars (154) 154 total reviews • Free plan available 4.8 out of 5 stars (1,907) 1907 total reviews • Free plan available

Create content, your way

The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content. If they aren’t on board, they can make necessary changes to keep their inbox clean. Furthermore, HubSpot's email marketing tools can help you craft and execute a winning email marketing strategy. While email has managed to stand the test of time, some marketers haven’t updated their strategies since its inception.

Traffic Generation Email Marketing Campaigns

• The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
• But it’s a real powerhouse at advanced marketing automation, CRM, and sales integration.
• I’ll explore these differences in detail in individual reviews for each platform.
• There are many types of SMS marketing campaigns, from simple to complex.
• More commonly, however, non-compliance results in reduced inbox placement, throttling, or spam filtering, outcomes that quietly erode campaign performance.

Then design new email marketing campaigns that will take conversion rates to new heights. Then schedule your campaign and use email automation workflows to trigger specific follow-up actions based on recipient engagement such as email opens, bounces, and link clicks. Get started with one of HubSpot's goal-based email templates that display perfectly across any device. With HubSpot’s email marketing tools, everything you need to connect with your audience is built right in.

At Searchlab, he combines strategic thinking with hands-on AI tooling to deliver measurable results for businesses. At Searchlab, we combine email marketing expertise with AI-driven automation for better open rates, higher conversions and measurable growth. Want to know how your email marketing performs against these benchmarks? The global email marketing market is valued at $11.5 billion in 2025 and is projected to reach $17.9 billion by 2028, representing a CAGR of 15.8%. The average CTR for email marketing is 2.6% in 2026.

To learn exactly how we evaluate tools, check out our dedicated methodology article. This article covers the best email marketing services including our own platform, Brevo. Test core email marketing features and start growing your email list with signup forms, and 40+ pre-made email templates. We'll also cover the best free plans available, plus the factors to consider when choosing an email marketing tool. In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons.